Do you hate manually signing into your different social media accounts – all of them – to share an article? It’s time which is better spent doing more productive work. Wouldn’t it be awesome if you could just post once and it gets syndicated to all of your accounts?
Enter Hootsuite.
Social media management at your fingertips.
Hootsuite allows you to connect all of your social media accounts into one dashboard. And from this dashboard, you can post across any account, or all accounts, that you wish. It’s a powerful platform, but it goes beyond basic posting.
Hootsuite offers one of the most robust social media management platforms.
Hootsuite Features for Bloggers. Businesses and Managers
Hootsuite makes you into a social media manager – minus the high costs. The platform’s features have been designed from the ground up to help everyone make sense of their social media accounts.
What does Hootsuite offer?
Scheduling
You don’t need to log into your dashboard daily. Say you have time on Sunday night and want to schedule your posts for the week, Hootsuite can do that. You can choose to make posts automatically or schedule them out.
Content Curation
Don’t have a post that you want to share? No problem. The content curation feature helps you find, manage and share content that your audience will love. You’ll even be able to find images – they’re shared much more – through the content curation system.
Monitoring
Who is talking about your company? Who has the pulse of your industry? Hootsuite knows. You can setup monitoring that allows you to respond quickly when someone talks about your company or industry. You can follow and enter into a zillion topics expanding your reach and brand in the process.
Contests and Promotions
A feature that is awesome is the “contests” feature. Contests are known for engaging audiences and helping social media accounts expand their reach. The problem is that a lot of people don’t know how to run contests properly.
Hootsuite’s contests feature makes contests simple.
You’ll be able to start a contest today and create buzz that was once only available to Fortune 500 companies.
Analytics
How do you measure your results? Simple: data. You need to be systematic in your approach to social media, and this means making sense of all of your data. There is a lot of data to go over.
Do image posts work? Do posts work best? What is engaging your audience the most?
If you don’t have analytics, you’re just guessing. Hootsuite has integrated analytics that allow you to view what works and what doesn’t work. Customized dashboards can be created, too to help make sense of your data.
Some plans also offer reports that you can export and present to your team.
Teams of people can be added to your dashboard, too. Team management allows for a seamless approach to social media. You’ll have teams that can start posting for your business and drumming up their own buzz.
And analytics can be used to see which team members have the most impact on social media.
You can add all of your favorite social networks to your account:
- Google+
- YouTube
If you sign up for a free account, you’ll have very limited access to Hootsuite, but you’ll be able to add three social networks to your account.
Hootsuite’s dashboard is complex, and for the first time user, the platform may seem clunky. You’ll need to add all of your social networks and then start creating your dashboard setup.
Customization provides so many options that it’s often daunting to get started, but within 20 – 30 minutes, you’ll get the hang of it.
The company’s support is also top-notch. Ample resources are provided by Hootsuite that will guide you on the setup of your dashboard. Advanced tips and tricks will help you leverage Hootsuite to:
- Expand your business’ presence
- Accelerate follower growth
- Boost return on investment
When leveraged properly, Hootsuite is able to help you master social media. There is even an auto schedule feature and targeting options available to help you post on a schedule that attracts the most user engagement.
Apps can also be added to your social media dashboard, with 80+ apps in the App Directory, that provide you with further features to increase productivity and your social reach.
